Construction employment is often temporary, insecure and dangerous. In general, industrial construction companies include professions like architects, engineers and surveyors and cover a large number of trades such as carpenters, plumbers, electricians, scaffolders, plasterers. And, of course, it thus goes without saying that the construction industry contributes greatly to employment rates. Since it is a very important and lucrative sector for the economy, many aspiring entrepreneurs take advantage of this by opening new businesses in the construction field. However, the pandemic situation has created a drawback in the flow of construction work. With strict restrictions on international trade, the coronavirus has created significant challenges for the construction industry, disrupting the supply of labor and materials. This slow-down in the construction sector has had considerable adverse effects on the construction industry and has affected the global economy. Well, maybe contractors can make the most of this festive season and use it to reconnect with old clients.
When it comes to Christmas, everyone has their own perspective. While some consider it as the celebration of the great love of God towards us, others consider it as a festival of joys and new beginnings. During the pandemic, many construction contractors and home service business owners went into hibernation mode. However, this Christmas season can become the backbone of your success and help you strengthen your construction business.
So, here are some ways how you can use this Christmas season to develop a strong relationship with your clients.
Offer Holiday Discounts
Every rational individual would love to buy something at the least price. Loving discounts is not only logical but it’s also psychological.
People’s financial and purchasing decisions are always influenced by the way they compare the numbers. For instance, a Swiss scientist proved that people would usually “see” the difference between $100 and $200 more significant than the difference between $1100 and $1200. It’s because they relate “proportions/percentage”. It’s their natural instinct.
Given a choice, for example, many people will prefer to buy a product with 9.75% discount at $100 price than a product with 5% discount on $95 price! The actual price was the same $90.25 in both cases but people chose the higher discount percentage.
You see, it’s in our nature – not that we are obliged to follow it but it’ll be our first move without any thought.
So, if you want to attract clients or reconnect with past customers, I strongly suggest offering holiday discounts and promotions. And, here are some of the best Christmas deals you can use to attract customers:
- Huge discounts for services booked between 20-31 December
- For specific services amounting to X amount, clients can choose from three bonus Christmas gifts (free products, discounts or free service add-on).
Send Out Christmas Gifts to Clients
Christmas isn’t only a period when you stuff yourself with turkey, hams, mashed potatoes, buttered carrots, hams and pies, it’s also the season of gifting. It’s THE traditional time to exchange gifts and remind people of your construction services.
So, here’s a list of some Christmas-themed gifts you can offer to your customers:
- Candy canes
- Hanging ornaments
- Candle gift wraps
- Wreaths
- Decorative snowmen
- Wine tumblers
- Christmas-themed cups
- Warm beverages like hot chocolate
- Cookie tins
- Poinsettias
- Christmas stockings
- Personalized Christmas ornaments
- Winter themed alcohol mixes
It is also important to note that there are many people who don’t celebrate Christmas and for these customers, you might want to choose non-Christmas gifts, like:
- Popular books
- Decorative pillows
- Candles
- Movie snack boxes
- Perfume kits
- Potpourri
- Bath bombs
- Phone cases
- Customized luggage tags
- Custom mug
- Chocolates
Send Holiday Wishes
Not every individual can celebrate Christmas with their loved ones. So, sending Christmas wishes to your clients –be it via an email, a phone call or a message – can fill their holidays with joy and make them think about your services.
